Development And Streamlining Of Computer -based Testing

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Oedipus The King And Antigone - 948 Words

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Discussion on marketing plan and development objective

Question: Discuss about the Marketing Plan Development and Objective. Answer: Marketing Plan Objective The marketing plan refers to a process that assists in the development of the products as well as services offered by respective organization that in turn can satisfy the needs of the target consumers. The marketing plan therefore offers clear as well as explicit statement regarding different strategies as well as actions that can be executed by the organization. As rightly put forward by Blythe (2012), there are several advantages of development of a marketing plan that directs the marketers to develop an appropriate marketing plan according to the requirements of the functions of the business. The development of an effective marketing plan can help the marketers to gain better understanding regarding the operations of the business, their consumers as well as market competition prevalent in the market. In addition to this, the development of the marketing plan also helps in the improvement of the risk management that in turn can help in gaining a competitive edge in the market. Furthermore, the development of the marketing plan also helps in motivating the employees and the mangers of the organization and exerts immense influence on the productivity as well as the efficiency of the members of the staff. Particularly, the marketing plan can also act as a guide that can direct the ways for the development of a suitable budget as well as optimum allocation of the resources. However, the present marketing plan for Boost Juice can also help in the identification of the target segment of the market and gaining an in depth insight regarding the products as well as the services of the company. The current marketing plan for the products of the Boot Juice also help in recognizing with the competitors as well as the perception of the target consumers regarding the strengths as well as weaknesses of the rival companies. Apart from this, writing a marketing plan for the Boost Juice can also aid the management of the organization to get assistance for formulating appropriate strategies imperative for brand management that again in turn helps in the positioning of the brand. In addition to this, writing up the marketing plan for Boost Juice can also help in the determining a particular as well as measurable objectives along with the time frames for carrying out the marketing doings. This marketing plan can also help in sketching a strategy in order to access the t arget segment of the consumers counting the messages, multiple channels as well as the tools and the marketer can utilize. Advantages of preparation of a marketing plan for Boost Juice The marketing plan is to a large extent based on the notion of product innovations as well as utilization of advanced marketing mixes and strategies in order to target diverse groups of the target consumers in a highly competitive market. The market consists of several companies that offer identical products and that the companies promote their products with the help of advertisements that carry similar sort of messages. The key competence of Boost Juice includes the innovative product offerings of the Boost Juice Bar that helps in both manufacturing that is making of the juice and the manner of distribution of suitable messages to the target addressee. The brand of Boost Juice is entirely founded on the Boost Experience that occurs each and every time a consumer utilizes the products and the services of the corporation. The objective of the corporation is to craft a strategy that can help the management to shape an appropriate image of the business in the minds of the target audienc e that refers to the young, fresh as well as healthy plans to attract the attention of the young consumers in Australia. However, the rivals of Boost Juice might perhaps replicate the product as well as designs of the products. However, it becomes difficult to replicate the brand royalty of the product of Boost Juice. Nevertheless, the Boost Juice bar is quite contented with the present marketing campaigns in order to retain the consumers of the company. For instance, the Vibe Club initiative is a campaign of the Boost Juice in which the consumers of the business firm can get offers of free drinks on special occasions. For that reason, the innovative campaigns of the company that is either tactical or else branding comprises of unique communication strategies such as the Healthy Sucker, the Big Banana Peel, Whats Ya Name Game and the Kids Cups among others (Boostjuice.com.au, 2016). Therefore, it is imperative to keep a close watch on the fact that the consumers of the company hold a positive perception towards the products and the services of the company and avoid the risk of weakening brand image. Again, the life cycle of brand and the different stages or else the timeline require diverse marketing mix in order to re-enforce and to develop the customer perception. Situation Analysis Relevant characterization of the customers, company, context, collaborators as well as the competitors The situation analysis essentially refers to the critical evaluation using the 5Cs that includes the customer, company, context, collaboration as well as competitors. Customers The management of Boost Juice targets the typical household section and the super market segment of the market. The Boost Juice primarily targets the young teenagers having the desire to have a healthy diet. However, the primary target customers of Boost Juice comprises of the Kids (who are very fond of fruit juice especially the mango and strawberry), teen aged individuals (people who love experimenting with different products), youth (individuals who love experimenting and have greater purchasing power in comparison to the teenagers, working people as well as housewives. In addition to the secondary target customers of the company refers to the travel industry, airlines, railways in addition to the regional transport system and the recreational place. In addition to this, other secondary target market also refers to movie theatre, shopping malls, and enjoyment parks. The secondary market also includes the school, colleges together with the hotels, eateries and bars. Company The company Boost Juice is a global chain of retail outlet that specializes in marketing different kinds of fruit juice. The Boost Juice Bars was founded in the year 2000 where the first store was situated in Adelaide in South Australia. However, the market also expanded in the international is considered as the most loved juice bar of Australia that presents an innovative retail juice bar concept. Boost Juice is popular brand in the Wellness Category, one of the fastest developing sectors in the entire world that alone generates the revenue of US$2 billion each year and the developed by more than 30% over the last four years. Boost is well known global brand that has developed on the foundation of the marketing as well as the operational excellence. This has assisted the company to attain 94% awareness regarding the brand. Boost Juice markets a range of products that include the low fat smoothies, fruit crushes, super smoothies, fruit juices, indulgence smoothies among many others. The company can also be analysed by using the SWOT analysis in an illustrative manner (Boostjuice.com.au, 2016). Strength Innovative concepts of products as well as services that has made the company largest chain in the Southern Hemisphere Recorded highest turnover in every per square meter Personalised designs of retail stores Strong franchise system for expansion of the shops Strong brand name and recognition as well as name in Australia Concentration on both promotion as well as advertising campaigns that includes the VIBE, promotion of LOVE LIFE (Boostjuice.com.au, 2016). Strong customer loyalty owing to its popularity amongst the consumers Good ability for customer engagement Availability of financial resources Expansion of operations in more than 15 nations (Boostjuice.com.au, 2016). Weakness The company may perhaps high marketing costs for the purpose of development of advertising and promotional campaigns The brand has not yet established properly in the international market Reduction in the sales figure during the winter season Differences in prices at different bar locations Trade off between different franchise as well as the uniform system of control Opportunity Boost Juice targets expansion in the emerging market of Asian Nations (Paliwoda, Andrews and Chen, 2012) Strategies for advertisements as well as marketing through different media that includes the TVs, social networking sites, online media as well as print media Non-existence of any direct rival firm Threat Strong competition in the market might perhaps reduce the market share of the industry and adversely affect the entire businesses of Boost Juice (Peter and Donnelly, 2011) Increase in the overall cost of raw materials Changes in the government strategies as well as the fluctuating foreign currencies can also adversely affect the business of the company Company Strategies for the future includes expansion in the emerging markets of Asia for development of the growth potential of the business in the international market while strengthening the foothold in the domestic nation. The company might perhaps focus on the low product pricing strategy for the target customers of the new markets for penetrating the emerging market. Boost Juice can also concentrate on localising policies that is the international customization for advertisements as well as promotions in local language taking into account the differences in culture while staying true to the own integrity of the firm for international expansion (Clow and Baack, 2012). Meanwhile, the management also intends to maintain worldwide brand consistency in order to uphold the brand name of the business. The management can carry out market research before carrying the process of business expansion be developing its own research and development department and by the help of market research agencies. However, the company also intends to carry out the differentiation strategy by making in front of the eyes of the customer at the counter, set both flavours as well as recipes with no preservatives. The company also intends to undertake the franchising system for business expansion. In addition to this, the company can frame the strategy of customer retention in the domestic as well as in the domestic market for developing the growth potential. The management of the company can also develop its tactical strategies of customer engagement as well as retention through establishment of improved campaigns, good customer services, introduction of different loyalty programs in the emerging markets such as the VIBE loyalty programs (Boostjuice.com.au, 2016).. Context The analysis of the context of the business of Boost can be carried out using the PEST analysis in a comprehensive manner. The PEST analysis refers to the critical evaluation of the political, social, economic as well as the legal facets that affect the business environment of the company in which Boost Juice operates. Political and Legal factor that affects the business that affects the business of the company includes the federal as well as the state laws such as the Food Standard and Safety and the Zooming and Building Regulation (Clow and Baack, 2012). In addition to this, the anti discrimination laws also affect the operations of Boost Juice considerably. Economic factors associated to the business environment of Boost Juice include the high rate of economic growth of the nation, abundance as well as ease of access of the natural resources (Kotler and Keller, 2011). In addition to this, boom in the sector of mining as well as positive environment in the retailing business of Australia has also positively affected the business environment of Boot Juice Social factors include the awareness of the consumers as well as high level of concern for the both health and level of nutrition (Chernev, 2012). The concept of Boost Juice to create a healthy fast food thereby meets up the requirements of the society. The health conscious consumers of Australia also wants to keep away from the unhealthy fast food products available in the market and this can also created the demand for the products of Boost Juice in the market. Nonetheless, the awareness among the consumers regarding the reduction in the obesity as well as diseases such as diabetes and many others has also boosted the growth of the products of the company that is essentially helps in maintenance of health and well being. Technological Factors include the use of the advanced digital technologies as well as social media, use of the Facebook Page in addition to other radio programs (Kotler and Keller, 2011). Collaborations The evaluations of the collaborations of the company include critical analysis of the supply chain management of the company, relationship of the management of the company with its downstream members of the channels of distribution (Kotler and Keller, 2011). The company has developed the Master Franchise Partners that has helped in the improvement of the overall retail experience of the company. The supply chain management strategies of the company includes development of different franchises that has also helped in the successful operations with developed infrastructure as well as driven teams having great exposure as well as contacts for leasing, developed supply chain management, policies of construction, process of training, policies of marketing as well as operational expertise (Kotler and Keller, 2012). The company also operates through multiple outlets located at the prime market places that in turn can help in the agreed schedule set for development in the selected market. Ag ain, the financial ability to finance the overall explosion of Boost in the emerging as well as the new markets is also regarded as a mandatory factor for the collaborative plan for expansion. Competitors The analysis of the competitors of the company Boost Juice can be widely categorised into two different sections that include the retail industry as well as the wellbeing industry. The retail industry refers to the food and beverages companies, health food retail outlets in addition to the fast food. The competitor in the well being industry include Gloria Jeans, Nudie, New Zealand Natural among many others. Again, the emerging competitors of the company include the availability of the Frozen Yoghurt, Moochi, Easy Chat Time and the Noggi that offers fruit to different milk based beverages including tea, extra topping where the consumers can select the amount of both ice as well as sugar in their drinks (Boostjuice.com.au, 2016). Market Analysis and Strategies Segmentation, Targeting and Positioning Market segmentation is considered as the market strategy that includes division of a broad market especially the division of a target market on the basis of businesses, nations and customers that have common priorities, interests and needs (Kotler and Keller 2012). Depending upon this division or segment, designing of strategies and its implementation takes place in order to target them. On the other hand, a target market is defined as a cluster of consumers that an organization has decided to aim the efforts of the business and lastly its merchandise towards. It has been found that for any organization target market is considered as the primary element of the market strategy. Thus, the company Boost Juice also has target market. The target market of Boost Juice can be divided into primary and secondary market for better understanding and for better and detailed analysis (Pride and Ferrell, 2012). The primary target market of the company Boost Juice is composed of kids who are fond o f fruit juice like juice of strawberry and mango, teens who are more experimental, youth who have more buying power and are more experimental. The primary people, elderly people and housewives are also considered as the primary target market of the firm. On the other hand, the secondary target market of Boost Juice includes airlines, local transport systems and railways; travel industry, recreational, colleges, schools, restaurants, hotels, bars, movie theatres, amusement parks and malls. In addition to this, segmentation is done by Boost Juice on the basis of various variables. These include behavioural variables, psychographic variables, demographic variables and geographic variables (Lancaster and Massingham, 2011). On the basis of leveraging the advantages of integration and liberalization of all the markets across the world, the particular company Boost Juice generally seek in order to serve both the international and domestic customers. In case of geographical variables, the company Boost Juice draws segmentation in the geographical location depending on the metropolitan cities, major towns and cities of the states. The company also differentiates and form segmentation on the basis of the density of the area like rural, urban and semi-urban. In addition to these, climate like tropical influences the sales volume of the particular firm. Therefore, it can be said that the position of the firm in the market depends on the segmentation. The demographic segmentation also plays an important role for Boost Juice as the all the age group, both male and female gender of the society are the target customers of the firm (Grewal and Levy 2012). Moreover, the sales of the firm increases as the size of family, education of customers do not affect the sales volume. Both high and middle income level of people can buy the products, even the people who are student, retired or working can buy the products. Thus, it can be said that segmentation leads to increase in incom e and also helps in positioning the products of the firm Boost Juice. Moreover, psychographic variables also influence the sales of the firm. The attitude, lifestyle and value promote the products. The segmentation based on behavioural variables like income status, profitability, brand loyalty, product usage rate and benefit sought also helps in positioning of the firm (Cateora, Gilly and Graham 2013) Tactical Plans Product Strategy The product strategy of Boost Juice includes the development of innovative as well as sustainable product (Mamula, 2012). The management of Boost Juice manufactures the paper cups that are not re-closable and are very much easy to handle. However, the use of the paper cups is not very much suitable for the urban as well as the busy environment as it involves the risk of getting perished easily. The management of the company also concentrates on the packaging strategy and markets the re-closable packaging that is the reusable bottles (Tadajewski and Hewer, 2012). This reusable bottle permits the customers to not consume all at the same time and they can preserve it and drink later. Price The marketing management of Boost Juice uses the bundles pricing strategy as well as BOGO. The company offers two juices at a decreased price. In addition to this, the company has also introduced the meal or else the snack deal for pricing. In addition to this, the management of Boost Juice has also launched the Nation Wide Pricing Policy or else the BOGO on particular opening day that provides the chance to acquire different experiential information and to boost the brand loyalty by way of shaping (Boostjuice.com.au, 2016). Place The place is considered one of the most important factors in the 4Ps strategy of the company. The company takes into the account the different variables of the target market before deciding the places (Marketing Management, 2014). The company uses the franchise system for the penetration of the local markets in order to the increase the availability of the products in the regional markets (Morgan, 2012). Promotion The promotional strategies of the company aim at improvement of the brand loyalty of the company through proper utilization of the different social media stages. This promotional strategy thereby essentially targets the avid users of technology as well as social media among the Australian consumers. The promotional strategies of Boost Juice include the introduction of the Smart Phone apps that can develop the online sales of the company. The use of the digital applications can help the company to appeal to a wide market as there is high level of smart phone penetration in the nation (Around 15 to 35 populations). This digital application can help the company to receive orders online and at the same time help the consumers to order their products of their choice in advance and gain more time (Peter and Donnelly, 2011). The applications also help the company to communicate different features of the company to the target consumers that includes the location of the nearby Boost Juice Bar s (Weinstein, 2014). In addition to this, the mobile apps also provide links to the VIBE loyalty cards in order to keep up different points. The smart phone apps also helps in sending the promotion notifications that might include different price and quantity discounts (Ramachandra, Chandrashekara and Shivakumar, 2010). Furthermore, the use of the smart phone app for the promotional practice of Boost Juice also provides the option to the consumers to customize the smoothies with different supplementary ingredients as well as boosters. Therefore, this strategy of promotion thereby increases the customer orientation of the products. Consequently, this current strategy of using the smart phone apps for promotion helps in development of strong and enduring customer relationship as well as generation of greater identification of the brand (Sherlekar and Gordon, 2010). The promotional strategies eventually helps in the development of the associations with the corporation that have helped in the establishment of social media communities with identical target that includes student communities, gyms as well as health product franchises. Conclusion The above study presents a detailed analysis of the marketing plan based on the situational analysis that refers to the evaluation of the 5Cs, the strategies for segmentation, targeting and positioning and the tactical plans. The situational analysis carried out in this study helps in understanding different factors that includes the consumers, company, context, competitors and the collaborations that affects the overall business operation of the company. The current study also carries out SWOT and the Pest analysis that in turn helps in gaining comprehensive understanding regarding the business environment as well as the situation of the company. Thereafter, the current study also focuses on evaluation of different tactical plans of the company that refers to the analysis of the product, price, place as well as promotion strategies of the company. References Blythe, J. (2012).Marketing. London: SAGE Publications. Boostjuice.com.au. (2016).Boost Australia. [online] Available at: https://www.boostjuice.com.au/about [Accessed 9 Jun. 2016]. Boostjuice.com.au. (2016).Boost Australia. [online] Available at: https://www.boostjuice.com.au/are-you-made-of-boost-stuff-3 [Accessed 9 Jun. 2016]. Boostjuice.com.au. (2016).Index of /wp-content/uploads. [online] Available at: https://www.boostjuice.com.au/wp-content/uploads [Accessed 9 Jun. 2016]. Cateora, P., Gilly, M. and Graham, J. (2013).International marketing. New York: McGraw-Hill Irwin. Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clow, K. and Baack, D. (2012).Cases in marketing management. Thousand Oaks, Calif.: SAGE. Grewal, D. and Levy, M. (2012).Marketing. New York: McGraw-Hill/Irwin. Kotler, P. and Keller, K. (2011).A framework for marketing management. Harlow: Pearson Education. Kotler, P. and Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Kotler, P. and Keller, K. (2012).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lancaster, G. and Massingham, L. (2011).Essentials of marketing management. London: Routledge. Mamula, T. (2012). Role of marketing metrics in strategic brand management.Marketing, 43(1), pp.49-61. Marketing Management. (2014). McGraw-Hill. Morgan, N. (2012). Time for mindful destination management and marketing.Journal of Destination Marketing Management, 1(1-2), pp.8-9. Paliwoda, S., Andrews, T. and Chen, J. (2012).Marketing management in Asia. New York: Routledge. Peter, J. and Donnelly, J. (2011).A preface to marketing management. New York: McGraw-Hill/Irwin. Pride, W. and Ferrell, O. (2012).Marketing. Australia: South-Western Cengage Learning. Ramachandra, K., Chandrashekara, B. and Shivakumar, S. (2010).Marketing management. Mumbai [India]: Himalaya Pub. House. Sherlekar, S. and Gordon, E. (2010).Marketing management. Mumbai [India]: Himalaya Pub. House. Tadajewski, M. and Hewer, P. (2012). Constituting Marketing and Customer Experiences.Journal of Marketing Management, 28(11-12), pp.1243-1248. Tadajewski, M. and Hewer, P. (2012). Engaging marketing management.Journal of Marketing Management, 28(7-8), pp.955-956. Tadajewski, M. and Hewer, P. (2012). Global contributions to marketing management.Journal of Marketing Management, 28(9-10), pp.1015-1020. Weinstein, A. (2014).Marketing. London: Routledge.

Wwjd Journal My Project Essays - DraftBible Art Journaling

Wwjd Journal: My Project WWJD Journal. During the time I was journaling for this project, I misinterpreted the focus. Instead of the group doing this project together, we have each been working at different paces if you will. So, in consideration of the directions for this summary, I cannot rightly say that we agreed together for two weeks on this experience, and in so doing may have come to a different end result than if we had agreed. With that in mind, I have decided to include excerpts from my journal within my overall response to the project, along with reflection and insight into specific instances that stand out in my mind. I began journaling on Wednesday, November 26th. The first week or so of my journaling was characterized by spiritual exploration and even little leaps of faith, while I was trying to keep focused on my academics in spite of an indistinguishable illness that, even today, has my doctors confounded. My first experience sets the mood for my thoughts about the importance of how to shine in many different settings, and challenges me to this day. For the sake of authenticity, I didnt correct my English errors in my journaling, and I think it makes it a little more real. I write exactly how I would talk. Wed,9/26: Well, [I] started journaling today. Its kinda weird to do this project, seeing as were all Christians anyway. Doesnt that mean we should always have this mindset, ya know, What Would Jesus Do? Any way, I was also considering the lecture in Global today, and that got a lot of questions going. So, I needed to go downtown, and I decided I would try to go about my errands with purpose. I am Christian, and I just happen to go bible college, and I just happen to be going shopping. Im a Christian first and foremost. On my way out, I grabbed my lighter for some reason. I guess I always have one around, but theyre handy, right? Anyways, wouldnt you know, on my way downtown, a guy asked me for a light. I hesitated, then remembered I actually did. As I handed it to him I thought I should say something, but then he began to cough and turned away from me. He said These things are gonna kill me... I asked him why he even smoked then, or if hed ever tried to quit. He said he had tried, and I told him I had quit some years back. When he asked me how I did it, I thought, heres my chance... I told him that I did it for my best friend, and I said do you want to meet him? He asked me if I was gay, and I said no. I told him my best friend was Jesus. He said that his moms been trying to save him for years. He said he just didnt think hed fit in at church, church folk dont like people like [him]. I said, What do you think they say about me? Then I showed him my tattoos, and told him a little about my past. By t he end of the conversation, he had given me his cigarettes, and I had given him directions to ICCM. It was great. Now, in the interest of space, I felt it necessary to include that whole entry but summarize a few of the others. The next was rather uneventful, I was just sick. Friday I was set to thinking about some of the guys on my floor, and how they talked about some of the female students at this school. I guess I kinda folded, though, and got caught up in some of my own struggles and therefore said nothing to them in order not to be hypocritical. I should have said something, but Ive had the opportunity since then. These are just more accountability issues. The following weekend was our lifecore retreat. We spent Friday and Saturday with our sister floor, and I had already began to resent some of the people I run into at bible college. I guess I was wondering why so many people thought it was okay to be un-Christian when were around

Pride and Prejudice Essay

Pride and Prejudice Essay Pride and Prejudice Essay Pride and Prejudice Essay: the Critical View on the Paper For the first time, I read the book Pride and Prejudice of Jane Austen in 1997. At that moment I didnt know this book considered as the best authors book about love. Today I understand that a lot of modern writers could learn the narration style of Austin and her ability to neglect the unnecessary details in description. The novel Pride and Prejudice is easy, understandable and catchy story, which takes the readers breath away form the first pages. And it is not a big surprise that the literature masterpiece was filmed numerous times. Let us imagine that we got the assignment to write an essay about that artwork. How can we cope with that task? Just follow the recommended steps and everything will be fine. Pride and Prejudice essay: Define the Conception In other words, you think up the purpose of your essay. Remember, that essay requires the purpose identification and the explanation of the topic from various points of view. Backing to Pride and Prejudice essay we can choose the appropriate topic, in the question form. For example, how does the film interpretation differ from the original book?, or, What are the main similarities and differences between the movie and the original book? The topic should be modern, laconic and actual. When you compose the introduction do not forget to put the thesis. Pride and Prejudice essay: Main Body and Topics Description Then you start to describe the main topic. When you ask the question, be ready to answer it with a due argumentation. You present your critical view both on the movie and the book, describe, how the characters from film imitated the characters from the story? Did they fail or succeed in this task? How did the director see and meet the standards of Jane Austens book? What kind of values the author tried to show, and how did it present in the movie? Anyway, show your fantasy and wit, and do not forget to answer all the issues. Pride and Pre judice essay: Outcome In the end of your work, you make a clear conclusion: for instance, you may describe the role of the book and the value of movie for the next generation. Express your last main opinion in order to finalize the article. Do not forget to check your Pride and Prejudice essay up! It will be a shame, if you fail during the examination.

buy custom Philip Dick essay

buy custom Philip Dick essay Introduction Philip Dick is a renowned author whose work has received a lot of appraisal from people of different walks. He is known for a number of speculations especially the presentation in The Man in the High Castle and the Valis. To Philip, in order to manipulate man and understand what he real wants, you must know the things that will affect him most, with this, the people shall always be at your mercies, The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words (Dick 82). It is blatant clear that Philip was so much interested with the reality of things; he considered reality to be of much significance compared to a persons position or stand. With reality, things that are hidden and in the dark shall be brought to light. Understanding how important reality is and attaching this importance to people can act as a weapon, a weapon that may prove to be more destructive and fatal. Similarly, Philip is quoted saying that the most important matters in life should not be solved at night, Don't try to solve serious matters in the middle of the night. In trying to comprehend the works of Philip Dick, it is of essence to try to grapple his unique state of emotion and the unique interpretations that he has assigned to the same. Most of the works that he dealt with can be regarded to be as unique as they can be thought to be. It is not surprising that by the time Philip was dying in 1982, he could not tell of the origin of most of the works or what they meant. When Philip died, he left behind a eight thousand paged Exegesis that constituted a million worded document that consisted of a continued dialogue with himself that he held late at night. Philip is said not to have been able to solve the mystery behind the puzzle to the point of his satisfaction, it is believed that he enjoyed the pursuit for the answer much more than he would have enjoyed finding the solution to the mystery. How Philip K Dick Uses Landscape or Physical Details To Make Meaning Reality is that which, when you stop believing in it, doesn't go away. Mainstream science has described reality as the actual state of things as they exist in the real sense. This can be simply put to refer to all the things as they exist in their real state when they are observed. As it can be denoted, the human brain exists in two specific portions that are divided into right and left. This are further categorized as the right and the left brain. To Philip, the roles and agendas that are attached to these distinct brains are very specific and different. However, for the brain to function, it is a must for the two half human brains to communicate and act as one through the corpus callosum. According to Dick, the right side brain is entirely owed with the role of dealing with the present, the things that are taking place right now and here (Dick 177). It carries out its functions through the use of pictures and its learning is through the kinesthetic body movement. Energy is absorbed from our surroundings and translated into information for the sensory systems. There is no difference that exists between individual consciousness and the world around us. There is only one universal energy field that is seen by the right brain, this is the field of awareness. Philip. Dick believes that despite the fact that we can not be able to correlate effectively with the world, the things in our surroundings will not have to change. Our ability to know that they exist and they are material will remain even when the brain, our brains can not be bale to transmit this information to our sensory nerves. On the other hand, Philips definition of the left brain is so different from the rest. This side of the brain thinks methodically and linearly. There are countless details that are picked up by it especially regarding past events and through it; calculations are made thus being able to predict the future. The left hemisphere of the brain is believed to think in language form, through this, an internal voice is made possible. Importantly, the left hemisphere leads to the creation of awareness of our existence. This awareness makes us know that we are very distinct and different from what the right brain perceives. Philip Dick makes it possible for us to know and distinguish between what is false and real, he makes it possible to distinguish between what is part of us and what is not part of our bodies. Philip is said to have suffered several setbacks before coming up with the reality experience. For instance, he was suffering from stress as a result of his son and wife, he had problems with drugs, break in that is not explained among many more set backs. In addition his role in politics played another major part in influencing his life. Giving me a new idea is like handing a cretin a loaded gun, but I do thank you anyhow, bang, bang. Philip Dick suffered a number of depressions during his life time. Due to these thoughts, he almost turned suicidal more than once in his life (Dick 181). More significantly, Philip suffered a lot of severe pain when one of his wisdom teeth was removed. On a certain day, we are presented with Philip who is mesmerized by the fist that was dangling between the delivery girls breasts. When Philip asks what the fish is for, she tells him that it is a representation of the ICHTHYS; this is a Greek ter that refers to fish. The fish was used by ancient primitive Christian believes. In relation, the ICHTHYS is an acronym that refers to "Iesous CHristos, THeou Yios, Soter". This when translated to English stands for Jesus Christ, Son Of God and the Savior. As it is later unfolded, Philip and the girl were all Christians thought they were hiding from the Roman persecutors. The fish was used as a symbol of identification among the people who were Christians. The fish was considered as a harmless pendant to many peoples eyes although it meant a lot. The girl does not only bring medicine to heal Philips ailing tooth, but she also brings with her medicine, medicine that can be termed to as spiritual. The tooth in Freudian terminology can be considered as libido symbol. This is not necessarily the sexual libido. When Philip keeps dreaming about his loss, we are presented with the loss that a person can incur especially when one stands on your way either mentally, physically or emotionally. To Philip, his tooth was regarded to as a Gynopsis, it was still waiting for a proper stimulus for his anamnesis to be triggered. Libido can be also illustrated by the sleek phalliform fish. The shape of the fish makes it possible for it to glide silently in the unconscious minds of the deep waters. It is Christ who strengthens the Christians libido, he is the energy needed and the psyche that is very important. Christ does all these for those who believe in him and asks for nothing in return. I think that, like in my writing, reality is always a soap bubble, Silly Putty thing anyway. In the universe people are in, people put their hands through the walls, and it turns out they're living in anot her century entirely. ... I often have the feeling and it doesshow up in my books that this is all just a stage. Can any of us fix anything? No. None of us can do that. We're specialized. Each one of us has his own line, his own work. I understand my work, you understand yours(Dick 102). The society that man lives in is structured and equipped with a mechanism that forces people tom adapt to the conditions of live there. As the world keeps on evolving, people with skills and experience in a number of areas with be regarded as the indispensable assets that will lead the world forward. This thus means that specialization will be greatly valued. Anything that is outside a persons expertise will seem to be very complex, this is why no one can do everything and fix anything. According to Philip, he is categorical when saying that not everybody is capable to deal with all kinds of situations. Things according to Philip are so different and by this different approaches are required to deal with them. However, people with skills and specialization are regarded highly to fix a number of things that may be regarded to be spoilt. This is an implication that for anything to work efficiently and as it may be assumed, expertise is needed. Philip is said to have seen the soviets scientists in one of his dreams trying to mange and keep an alien satellite functioning. This to Philip was a way through which different experts were planning on attacking the peace of the world and bringing it crumbling down on its knees,with the complexity. "I want to write about people I love, and put them into a fictional world spun out of my own mind, not the world we actually have, because the world we actually have does not meet my standards" this is a quote that Phillip K Dick used after he released the novel Flow My Tears, the policeman said. In his works, he tries so much to bring real life experiences in his work of fiction making it unique and only to his own standards. This is one of the books that the fusion of nature with fiction can be seen as extrapolated by Dick. It portrays an imaginary future of the United States and he uses the past experiences of the United States to project the future, sometimes in satirical manner like suggesting that a sterilization law was put in place to control the population of the United States and most importantly for African Americans in America. The reason why this statement so much fits the argument he presents in the book is that he is so well acquainted with the character of his book and more so with their daily activities. Unlike many writers who were showing the effects that the racial disparity in the United States had so directly, he uses his work in form of a fictitious form that shows this disparity and the aid of a Whiteman to a black man. Apparently, there was so much difference in the interrelation of races in the United States at the time but what the book was projecting is that one day black men and white men would interact with ease. What a way to present something that would be guided by nature and which to you is only a projection of imagination than to use fiction (Dick 7). This was so creative of him but unlike makers of science fiction stories he made it that all things about nature taking its course are manifested in the work of literature. "In my writing I even question the universe; I wonder out loud if it is real, and I wonder out loud if all of us are real." These are words from the man who referred to himself as the philosopher of fictionalization. According to his books, A Scanner Darkly and Valis, one cannot help but to notice how dedicated the man was to simple things in life that had great impacts in life. These two books were mainly based on the daily activities of youngsters in America and concentrated mainly on what nature had to offer to the youths; that are in foorm of drugs. It therefore implies that Phillip was not only a writer but a strict and focused one whose aim was to glorify Mother Nature and advocating what was right for nature. A scanner darkly shows life in a fictionalized way but presents exactly what happens in the normal daily life of real people in the United States and even in other parts of the world. As he personally pointed out, "Everything in A Scanner Darkly I actually saw. This indicates that although the book was fictionalized, Philip Dick knew exactly what he was addressing in his book because not only was he familiar with the effects of the misuse of nature in drug abuse but he was personally a pusher at one time in his life and had even been in correctional facility in several instances (Dick, A Scanner Darkly 204). Substance D is presented in the book as coming from a types of plant with blue flowers, a creation beauty and which was on several occasions was used by addicts, he also shows the effects of these drugs when he pointed out that Bruce had been considered a walking shell of a man by his handlers. Apparently, the use of drugs was supposed to be so bad that a man suffering from drug abuse withdrawal or cessation, not to mention those who had already developed dependence were in so bad situations health wise that even medical practitioners loose hope of ever gettin g the men back in shape again. "The grasshopper shall be a burden" is a phrase that triggered Dick into writing his novel, the man on a high castle which shows the lives of Americans and the totalitarian government at the time and following the assassination of President Franklin Roosevelt. The whole novel is a fiction story that revolves around the governance of the United States and political atmosphere of the countries that surrounded America or were allies of America. Note that he indicates many aspects of nature that took course after a successful assassination of the head of the United States. Unfortunately, the life was too harsh for the people in the United States that the author conjures up an image that suggests that the president did not even die but was still the leader. This is a kind of fiction that he uses to draw the reader to the possibility of a reincarnation that was affecting the United States of America. Note that when we refer to nature, it may be even the intangible elements brought about by a certain situation in nature that have the propensity of causing some unwanted effects or changing the course of nature of the life of an individual. 'When a thing has history in it, listen. One of those two Zippo lighters was in Franklin D. Roosevelt's pocket when he was assassinated. And one wasn't. One has historicity, a hell of a lot of it, as much as any object ever had and one has nothing.... You can't tell which is which. There's no "mystical plasmic presence", no "aura" around it (Dick, The Man in the High Castle pp 65). This quote was used by dick to show the thinking and the reasoning of the elite class of the America and those of Britain which was at the time headed by winston churchil. All this have been put not only symblolically, satirical but also in a fictional manner that depicts that political atmosphere of the nation was not only dependent on the fear of people of their leadership but also the totalitarianism of the ruling class. It would be a great injustice for anybody denying that phillip Dick was not a man in love with nature and a man who knew exactly how nature affected the daily activities of the people o f america. Conclusion Literature is art and therefore demands that an individual becomes creative in designing how to present their information in the book. As has been indicated throughout the discussion, Phillip K Dick was a great author who presented all his views in a fictional setting which ranged from politics to simple things about lifestyle and most importantly his contribution in his last books in drug abuse. In as much as he was creative by presenting his experiences, as most of the books were personal accounts, through fictionalization to a point that he considered himself as fictionalization philosopher, he went ahead to forge an introduction of natures landscape and physical details in order to enhance the effectiveness of his presentation as well as assist an individual in the interpretation of the different works of literature. Note that in the world of art, in which literature dwells, the message is not presented in such a straight forward manner that the reader makes out the meaning immed iately but rather a reader is expected to decipher the meaning of the text from deep mental evaluation, what is commonly referred to as reading between the lines. As this is the case, in most of the books by Phillip, symbolism has been greatly used in the literature not only in a bid to fictionalization but also in an effort to present harmony in nature. Sometimes the landscape is presented to show the status of the people in which he is referring to. for instance in the rehabilitation center in the book A Scanner Darkly, he uses it to show the economic activities taking place there as well as the need for the drugs that had driven the members of the correctional facility to plant the plants that were a source of the drugs. All in all, it is true and in fact, quite right to conclude that the man was a master, not only of literature but also of presenting the facts of nature in his fictional creation of real life experiences showing different disparities among people not with words but with creation of imagery using what is physical and normal in the universe. Buy custom Philip Dick essay

Fully paraphrasing of case study Essay Example | Topics and Well Written Essays - 1500 words

Fully paraphrasing of case study - Essay Example disabled victims with an aim of improving the quality of their life through providing them an environment that would allow for their efficient functioning. In a major Psychiatric hospital, Patients suffering from Alzheimer’s Dementia were selected. These patients were from two wards that had been closely matched. Using a rating scale, these patients were tested and the data collected. This involved randomly selecting and placing the patients into two different wards. These wards were the experimental ward and the control ward. Measurements on their daily functioning, noise level as well as physiology were made. Of the Alzheimer’s patients with the most difficulty, forty were selected after which they were placed into either the experimental or control wards. The London Psycho-Geriatric Rating Scale (LPRS) was applied by the researchers in testing the different measure. The researchers tested the heart rates of twenty of the patients in the experimental ward with and without the presence of a pet. Twenty patients were also chosen from both the experimental and control wards and their noise level tested according to a scale, before and after the presence of a pet. From the results of the research it can be deduced that, people recovering from disability or other illnesses can obtain many therapeutic benefits from pets. This was evidenced by the fact that the presence of a pet would result to a reduced heart rate in a patient suffering from Alzheimer’s disease. This implies that the presence of a pet has a relaxation effect on the patient. Exercising the pet also adds more benefit to the patient. From the study it was also evident that the presence of the pet led to a reduction of the general noise level in the ward implying enjoyment of the pet’s company by the patients. As such, some of the benefits enjoyed by the patients included the presence of something to talk to and someone welcoming them thus reducing their loneliness and making them more